Meet our team
Built by players. Driven by the game.
Offside Theory is a football-first brand created by people who live it.
Casey Dudley
Founder & Director
Founder and Director of Offside Theory. A semi-pro player and coach who built the brand from real matchday experience, focused on creating football products he and his teammates genuinely trust.
Ollie Thomson
Head Of Marketing & Engagement
Responsible for brand growth, content, and community, with a focus on telling the real story behind the brand and connecting with footballers at grassroots and competitive level.
Our Story
Offside Theory is a football performance brand built by players and coaches.
We started Offside Theory because we saw the same thing every week, players cutting socks, mixing brands, and settling for products that weren’t really built for competitive football. Small details were being overlooked, even though those details matter most on matchday.
Our goal is simple: create luxury performance football products that players actually trust.
We design everything with matchday in mind, how it feels at intensity, how it performs under pressure, and how it holds up across a long season. No gimmicks. No shortcuts. Just products made properly for the game.
We’re starting with grip socks, because stability, comfort, and confidence begin from the ground up. This first release is a small, limited drop, allowing us to learn, improve, and build the brand the right way.
Offside Theory is for competitive footballers at every level — from grassroots to semi-pro — who care about the small margins and take pride in how they prepare.
This is only the beginning.
